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The Mission: Changing the Way the World Does Business®
BNI® is the largest referral marketing organisation in the world. We aim to help members grow their businesses via a structured, positive & professional programme that enhances networking skills through ongoing training seminars, tutorials & conferences; as well as providing members with a platform to exercise their ‘word-of-mouth’ marketing strategy. With a strategic approach to generating a constant stream of qualified referrals, members can significantly reduce advertising expenditure and therefore decrease their total marketing budgets and maintaining profitability.
The Philosophy: Givers Gain®.
If you give business to people, you will get business from them. BNI® allows only one person per profession to join each chapter. The program is designed for business people to develop long-term meaningful relationships, thereby creating a basis of trust and inevitably, receive qualified referrals.